qz.com
Oct 8, 2026
Jaguar unveiled its first all-electric car, starting at $130,000, two years after a divisive rebrand
AI-summarised brief · reviewed before publication
Jaguar announced the Type 01, its first all‑electric grand tourer, at a New York launch event. The UK‑designed four‑door vehicle will go on sale in early 2027, with first deliveries slated for the second half of the year. It features a bespoke electric platform delivering over 1,000 hp, an estimated 400‑mile range, and an 850‑volt battery that can add 200 miles in 13 minutes via 350 kW charging. The car accelerates from 0 to 60 mph in about 3.1 seconds and is priced at $130,000 in North America. Jaguar’s CEO said the Type 01 embodies the company’s ambition to create “objects of desire” for a new generation of customers, and actor Florence Pugh was named brand ambassador.
💡 Why It Matters
- · The Type 01 positions Jaguar against premium EV makers like Porsche and Mercedes‑Benz AMG, signaling a strategic pivot after a sharp decline in sales and a controversial rebrand.
- · Its high performance and luxury features aim to revive the brand’s image and attract a new customer base.
