John Ternus talks his involvement with design teams at Apple
9to5mac.com Oct 20, 2026

John Ternus talks his involvement with design teams at Apple

AI-summarised brief · reviewed before publication

Apple CEO John Ternus has revealed that he is spending significant time working directly with the company’s design teams. The full interview, released after a brief TIME excerpt, shows Ternus discussing his transition into the role and his priorities, emphasizing design’s centrality. He highlighted the close collaboration between industrial, software, and hardware designers and engineers, noting that design is integrated from the outset rather than being an afterthought. Ternus’s comments underscore his hands‑on approach and reaffirm Apple’s long‑standing design culture.

💡 Why It Matters

  • · Ternus’s active involvement signals a renewed focus on design excellence, potentially steering future product innovation and reinforcing Apple’s competitive edge.