TechCapsules

AI-summarised brief · reviewed before publication

Technology startup Luxid has launched an AI-powered augmented reality and virtual reality platform designed to help hotel sales teams close enterprise deals without requiring physical client visits. Targeting the meetings, incentives, conferences, and exhibitions segment, destination weddings, and corporate off-sites, the solution addresses revenue-generating areas that traditionally rely on in-person inspections. Using lightweight wearable devices, corporate decision-makers and event planners can remotely explore banquet halls, conference rooms, and outdoor spaces. They can compare seating layouts, assess branding opportunities, and visualize custom event configurations in real time. Luxid is also developing a proprietary software development kit and an AI-powered content creation platform. This allows hospitality teams to create or update AR and VR experiences within minutes, eliminating the need for external visualization agencies. Founder Siddhant Aggarwal stated the platform enables immersive presentations that make decision-making faster and more collaborative. Industry experts note that immersive tech is gaining ground in hospitality sales, with AI helping hotels modernize enterprise sales and improve customer engagement through personalized, interactive digital tools.