MacBook Neo shortages force new A18 Pro run & doubled production to keep up
AI-summarised brief · reviewed before publication
Apple's MacBook Neo has been a runaway hit, with new buyers facing weeks-long waits for delivery. The company has doubled its planned production run and ordered new A18 Pro chips to keep up. The $599 MacBook Neo went on sale on March 11, 2026, and many combinations are back-ordered. Apple is taking steps to ensure it can sell laptops to everyone who wants one, despite potential increased costs.
💡 Why It Matters
- · The MacBook Neo's popularity puts pressure on Apple's supply chain, particularly for A18 Pro chips.
- · Doubling production may compromise profit margins due to rising DRAM prices.