McMillan Shakespeare deepens BYD leasing ties in Australia
AI-summarised brief · reviewed before publication
McMillan Shakespeare Group (MMS) has formalised a direct partnership with Chinese electric‑vehicle maker BYD to expand its digital automotive and novated‑leasing services in Australia. The agreement, sealed during a visit to BYD’s headquarters, covers demand generation, customer acquisition, dealer engagement, digital integration and ownership solutions, and also includes BYD’s premium brand DENZA, targeting the small‑and‑medium‑enterprise market through MMS’s Oly platform. MMS’s dealer platform links manufacturers, dealers, finance providers and customers, giving OEMs greater visibility of demand while simplifying leasing for dealers. The move comes as novated leasing gains traction for electric vehicles, bolstered by the Federal Government’s Electric Car Discount and shifting consumer preferences. In FY26, MMS reported 90,000 novated leases—a 13.5% rise—with battery‑electric vehicles making up 61% of new lease sales.
💡 Why It Matters
- · By tying BYD’s EV lineup to a streamlined leasing ecosystem, MMS accelerates Australian fleet electrification and gives BYD a fast‑track entry into a market increasingly driven by cost‑effective, lease‑based ownership.