Meta unveils app subscriptions: ‘Plus’ plans precede ‘Meta One’ tests for AI and creators
AI-summarised brief · reviewed before publication
Meta has introduced new subscription plans for its apps, including Instagram Plus, WhatsApp Plus, and Facebook Plus, priced at $3.99 and $2.99 per month. These plans offer features such as richer ways to express and connect with others, including vibrant animations and story spotlights. The company also teased a test for the "Meta One" subscription plan, which will encompass creators, businesses, and Meta AI power users. Meta One will have various tiers, including Meta One Plus and Meta One Premium, with prices ranging from $7.99 to $19.99 per month. The plans will not affect Meta Verified, a service for creators to maintain their identities.
💡 Why It Matters
- · Meta's focus on subscription plans and AI advancements may help the company offset recent layoffs and shifting user preferences.
- · The introduction of Meta One plans could attract high-value users, such as creators and businesses, to the platform.