Meta’s AI agent for WhatsApp Business is now available globally
AI-summarised brief · reviewed before publication
Meta is making its customer support AI bot, Meta Business Agent, available globally within WhatsApp. The AI agent can answer customer questions, recommend products, book appointments, and qualify sales leads. The company is also testing a feature to provide daily briefings of chats and insights. Meta is working to add capabilities like market research and connecting with tools to extract competitive insights. The AI agent will be available within Instagram DMs and will be charged to businesses through WhatsApp Business Premium subscription.
💡 Why It Matters
- · Meta's AI agent could fundamentally change how businesses interact with customers on WhatsApp, shifting the platform from a messaging app to a workflow software.
- · By providing AI-powered customer support, Meta is creating a new revenue stream for the company, one that could potentially surpass the revenue generated from messaging and ads.