Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?
wired.com Sep 26, 2026

Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?

AI-summarised brief · reviewed before publication

Meta unveiled its new AI companion, Muse, at the recent Meta Connect event, featuring a mascot named Jolly—a plush, customizable figure that resembles a children’s toy. Although the Muse app is restricted to users 18 and older, the mascot’s design—rounded, kawaii‑styled and marketed with accessories like togas and exercise gear—has sparked criticism from youth‑advocacy groups who argue it appeals to preschool‑age children. Meta officials say age verification and blocking mechanisms are in place to prevent under‑age access, emphasizing the “delightful” design aims to make interactions feel less corporate. The company also plans to sell a Tamagotchi‑style physical device for Jolly later this year. The launch follows Meta’s recent settlement over social‑media addiction, which imposed new teen‑safety features and a multibillion‑dollar payout.

💡 Why It Matters

  • · The juxtaposition of an adult‑only AI service with child‑friendly aesthetics risks regulatory scrutiny and could undermine Meta’s efforts to rebuild trust after its addiction lawsuit settlement.