Meta’s Muse Is Better at Surveilling Than Helping Me
wired.com Sep 20, 2026

Meta’s Muse Is Better at Surveilling Than Helping Me

AI-summarised brief · reviewed before publication

Meta launched Muse, an AI personal assistant app promoted on Instagram and integrated with WhatsApp, promising to handle tasks such as deal hunting, reservations, and inbox management. Within its first week, the app was downloaded over 900,000 times, according to Sensor Tower. Muse connects to users’ email and bank accounts and employs a virtual machine to browse the web, completing actions like ordering food by navigating merchant sites and filling out payment forms. Reviewers note its smooth web‑surfing ability surpasses earlier agents such as the defunct ChatGPT Agent, though its focus on data collection raises privacy concerns. The default avatar—a beige creature resembling an Ewok—underscores its consumer‑friendly branding, while Meta emphasizes built‑in protections and user controls.

💡 Why It Matters

  • · Muse demonstrates how major platforms can rapidly scale AI assistants by leveraging existing user bases, turning everyday convenience into a data‑harvesting engine.