Microsoft is giving away $1 million to Bing users, and that says everything about Google’s monopoly
AI-summarised brief · reviewed before publication
Microsoft is running a sweepstakes program, offering a $1 million cash prize and other rewards to Bing users. The program aims to incentivize users to engage with Microsoft's software ecosystem, including Bing, OneDrive, and Microsoft Edge. The sweepstakes will close on May 21, 2026, and users can increase their chances of winning by completing daily searches and tasks. Microsoft has previously given away life-changing prizes, including $1 million checks and luxury cars.
💡 Why It Matters
- · Microsoft's aggressive marketing strategy reveals its desperation to challenge Google's search engine monopoly.
- · By giving away significant prizes, Microsoft is attempting to lure users away from Google and into its own ecosystem.