Microsoft quietly dropped Copilot+ PC branding for Windows 11’s powerful AI laptop, and it won’t tell you why
windowslatest.com Jun 5, 2026

Microsoft quietly dropped Copilot+ PC branding for Windows 11’s powerful AI laptop, and it won’t tell you why

AI-summarised brief · reviewed before publication

Microsoft has dropped the Copilot+ PC branding for its new Surface Laptop Ultra, a powerful AI laptop powered by NVIDIA's RTX Spark platform. The company had introduced Copilot+ PCs in 2024 as the future of Windows computing, with a focus on local AI acceleration and NPUs. However, the brand has become associated with controversy, particularly with the Recall feature, which was criticized for its security risks. The Copilot+ PC brand has lost its significance, and Microsoft's decision to drop it for the Surface Laptop Ultra suggests a shift in focus. The company's aggressive push of Copilot into various Windows 11 features also faced backlash from users. Microsoft's move to distance itself from the Copilot+ PC brand is notable, given the Surface Laptop Ultra's position as the most powerful AI-focused Windows laptop.

💡 Why It Matters

  • · Microsoft's decision to abandon the Copilot+ PC brand reflects the damage done to its reputation by the Recall feature's security flaws and the backlash against Copilot's aggressive integration into Windows 11.