More Than 50% Of Hardcore Gamers Don’t Buy Full-Priced Games Anymore, Survey Finds
purexbox.com May 7, 2026

More Than 50% Of Hardcore Gamers Don’t Buy Full-Priced Games Anymore, Survey Finds

AI-summarised brief · reviewed before publication

A survey by IGN, Kantar, and UC Berkeley found that over 50% of hardcore gamers don't buy full-priced games. The survey split participants into three age ranges, with 42% of 14-29 year olds, 38% of 30-44 year olds, and 20% of 46-61 year olds saying they'd pay full price. The rising cost of AAA games and availability of free content may contribute to these numbers.