ign.com
Sep 27, 2026
Netflix Tried to Bring Obsession Straight to Streaming Before It Exploded in Theaters
AI-summarised brief · reviewed before publication
Director Curry Barker revealed that Netflix initially sought to release the low‑budget horror film Obsession exclusively on its streaming platform before it became a 2026 box‑office juggernaut. After an early screening, multiple distributors—including Neon, A24, and Focus Features—vied for the project. Focus ultimately secured theatrical distribution, while Netflix’s offer was withdrawn. The film grossed $519.4 million worldwide on a $750,000 budget, proving the power of a limited theatrical run.
💡 Why It Matters
- · The case underscores how a strategic theatrical launch can amplify a film’s cultural footprint and financial success, challenging the prevailing assumption that streaming exclusivity is always the optimal path.
