Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
AI-summarised brief · reviewed before publication
Netflix introduces Clips, a vertical video feed on its mobile app, to help users discover new content with personalized highlights from original programming. Clips offers short, curated clips from series, films, and specials tailored to users' tastes. The feature aims to provide an easy way to explore new content without endless scrolling. Netflix has experimented with short-form video, and Clips is its latest attempt. Vertical video is becoming increasingly popular, with even LinkedIn adopting it.
💡 Why It Matters
- · Netflix's adoption of vertical video highlights the format's growing importance in mobile content consumption.
- · Vertical video's rise is driven by the microdrama industry's growth.