New M6 Macs buck Apple’s second wave of price hikes
9to5mac.com Oct 28, 2026

New M6 Macs buck Apple’s second wave of price hikes

AI-summarised brief · reviewed before publication

Apple unveiled two new Macs powered by its M6 processor: an iMac and a 14‑inch MacBook Pro. Both start at the same launch prices as the prior‑generation models, breaking Apple’s recent trend of price hikes across its lineup. The base iMac now ships with a 10‑core CPU and 10‑core GPU, up from the 8‑core configuration of the M4‑based predecessor, while the MacBook Pro gains the faster chip without a cost increase. The announcements follow June price increases that added $200‑$300 to iMacs, MacBook Pros, HomePod mini, Apple TV 4K and iPad mini, and September hikes of $100 on flagship iPhones. Analysts note the unchanged pricing offers relief to buyers, though future OLED‑screen MacBook Pros may still carry a premium significantly.

💡 Why It Matters

  • · Holding prices steady after recent hikes helps Apple maintain momentum in its high‑end Mac market and avoids alienating price‑sensitive professionals.