OpenAI enables marketing cookies by default for free ChatGPT users

completeaitraining.com May 3, 2026

OpenAI enables marketing cookies by default for free ChatGPT users

Curated by Shubham · TechCapsules · May 3, 2026

AI-summarised brief · reviewed before publication

OpenAI has enabled marketing cookies by default for its 200 million weekly free ChatGPT users, allowing the company to track user behavior and push them toward paid subscriptions. The change is part of an updated privacy policy, and users must manually disable the cookies to opt out. This shift marks a departure from the platform's previous operation, giving OpenAI insight into roughly 90% of its free user base.

💡 Why It Matters

· OpenAI's move highlights a tension between accessibility and profitability, forcing users to choose between paying with dollars for privacy or paying with data.

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