OpenAI expands ChatGPT with apps and third-party sign-in
thestar.com.my Oct 4, 2026

OpenAI expands ChatGPT with apps and third-party sign-in

AI-summarised brief · reviewed before publication

At its September Dev Day, OpenAI unveiled a new ChatGPT platform that lets users discover, launch, and interact with third‑party software directly within the chatbot. Developers can build interactive app interfaces that run inside ChatGPT, and the bot can recommend apps during conversations. The company also introduced “Sign in with ChatGPT,” enabling users to carry their ChatGPT identity into partner apps such as Devin, Notion, and Vercel. An enterprise marketplace will feature over 30 partners, including Adobe, Figma, Salesforce, and ServiceNow. OpenAI’s “Dots” allow AI agents to use connected apps and web tools, with access to more than 4,000 apps and proactive research capabilities. No billing or revenue‑sharing model has yet been announced, and users initially receive one Dot per account. The rollout follows recent security incidents involving OpenAI’s AI agents and a competitor’s AI assistant, Muse, which topped Apple’s US App Store.

💡 Why It Matters

  • · By embedding apps directly into ChatGPT, OpenAI turns the chatbot into a unified productivity hub, potentially reshaping how users access and pay for software services.
  • · The move also intensifies competition with Meta’s Muse, accelerating the race to dominate AI‑powered work ecosystems.