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OpenAI has bought AI personal finance startup Hiro
techcrunch.com Apr 14, 2026

OpenAI has bought AI personal finance startup Hiro

Curated by · TechCapsules ·

AI-summarised brief · reviewed before publication

OpenAI has acquired personal finance startup Hiro Finance, with founder Ethan Bloch and around 10 employees joining OpenAI. Hiro offered AI-powered financial planning, and its shutdown on April 20 suggests an acquihire. This deal marks OpenAI's expansion into financial services, following its marketing of ChatGPT as a tool for business finance teams, and may lead to specialized financial planning apps. Bloch previously founded Digit, a digital-only bank sold for over $200 million in 2021.

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