OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing
AI-summarised brief · reviewed before publication
Akamai's analysis of AI bot traffic reveals publishing companies account for 40% of all AI bot activity in media, with OpenAI generating the most traffic, primarily due to its multiple bots. Fetcher bots, which grab specific pages in real-time, are a more immediate revenue concern, as they bypass publishers' sites, prompting some to adopt tarpitting or delay tactics to control AI bot requests.