Oura unveils its Ring 5 with a thinner, lighter design starting at $399
AI-summarised brief · reviewed before publication
Oura, a popular smart ring manufacturer, has unveiled its fifth-generation product, the Ring 5, with a thinner and lighter design starting at $399. The new ring is 40% smaller than its predecessor and features more accurate sensing, enhanced battery life, and new software updates, including blood pressure signals, live activity tracking, and on-demand care. The Ring 5 is available for preorder and will start shipping on June 4, with prices ranging from $399 to $499, depending on the finish.
💡 Why It Matters
- · The Ring 5's slimmer design is a direct response to increased competition in the smart ring market, with Oura aiming to appeal to a broader audience who may have been deterred by the bulkiness of previous models.
- · By launching a new product just a year and a half after the Ring 4, Oura is signaling its commitment to innovation and staying ahead of the curve in a rapidly evolving market.