Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app
techcrunch.com May 9, 2026

Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app

AI-summarised brief · reviewed before publication

Amazon's Prime Video app is introducing a short-form video feed called "Clips" in the US, featuring clips of shows to entice viewers. Clips allows users to add titles to their watchlist, share, or access the full title. The feature, similar to those on Netflix and Disney, aims to promote discovery and is initially available on select iOS, Android, and Fire tablets, with a broader rollout planned for summer, offering personalized snippets tailored to users' interests.