Q&A with USA Today CEO Mike Reed, CCO Kristin Roberts, and comms exec Lark-Marie Anton on the Palantir deal, union pushback, how newsrooms use AI, and more (Alex Pasternack/Fast Company)
AI-summarised brief · reviewed before publication
Disney+ will livestream Super Bowl LXI on February 14, expanding ESPN’s first Super Bowl production to 55+ international markets. The event will be streamed on Disney+ in the United States and dozens of countries worldwide, marking a significant partnership between Disney and ESPN. The decision follows Disney’s recent expansion of its streaming platform and aims to capture a broader audience for the biggest annual sporting event. The move also reflects the growing trend of sports leagues partnering with streaming services to reach global viewers.
💡 Why It Matters
- · The partnership signals a shift toward streaming as the primary venue for live sports, potentially reshaping advertising and viewership models for future events.