Samsung Electronics launches robotics division to drive humanoid robot push
AI-summarised brief · reviewed before publication
Samsung Electronics announced the creation of a Robotics eXperience (RX) division that will report to the chief executive. The unit, led by executive vice president Lee Dongkun, will manage Samsung’s robotics strategy, core technology development and business execution. Samsung plans to open robotics research hubs in the United States, China and Japan to tap local ecosystems and expertise. The move builds on a broader push announced earlier in the year, including a target to deliver tangible results from its humanoid robot program this year and a willingness to invest or acquire assets to speed commercialization. Samsung says advances such as physical AI make the business increasingly viable, with deployments aimed at manufacturing sites before expanding to home and retail markets.
💡 Why It Matters
- · Positioning robotics at the C‑suite level and embedding R&D in global hubs signals Samsung’s intent to transform humanoid robots into revenue‑generating assets, accelerating its transition from pure consumer gadgets to integrated automation solutions.