Samsung’s Galaxy Watch is off to a rough start for 2026 with a 28% drop
9to5google.com Jun 18, 2026

Samsung’s Galaxy Watch is off to a rough start for 2026 with a 28% drop

AI-summarised brief · reviewed before publication

Samsung's Galaxy Watch series has experienced a 28% year-over-year drop in shipments in Q1 2026, resulting in a decline in market share from 7% to 5%. In contrast, the global smartwatch market grew by 4% during the same period, with competitors such as Apple, Huawei, and Xiaomi seeing gains. Apple Watch shipments increased by 21%, driven by growth in China and Europe, while Huawei and Xiaomi saw 12% and 9% growth, respectively. Samsung's decline comes ahead of the launch of its next Galaxy Watch series, the Galaxy Watch 9, in July. The company faces an uphill battle to regain market share.

💡 Why It Matters

  • · Samsung's struggles in the smartwatch market threaten its position as a major player in the wearable technology sector.
  • · Falling behind competitors like Apple undermines Samsung's ability to drive innovation and sales in a key growth area.