Saudia Arabia Launches New Ceer EVs To Compete Against Tesla In It Own Backyard
cleantechnica.com Sep 23, 2026

Saudia Arabia Launches New Ceer EVs To Compete Against Tesla In It Own Backyard

AI-summarised brief · reviewed before publication

Saudi Arabia’s state‑backed automaker Ceer Motors unveiled its flagship electric vehicles, the EXOBOT sedan and SUV, marking the first two models of a seven‑vehicle lineup slated for production over the next five years. The launch follows Tesla’s 2022 entry into the Saudi market and reflects the kingdom’s broader push to build a domestic EV industry under the Public Investment Fund (PIF) and a joint venture with Foxconn. Ceer leverages BMW licensing and partners such as Dürr, Schuler, Siemens and ABB, while its $5 billion manufacturing complex in King Abdullah Economic City integrates production, logistics and testing facilities. The company aims to serve affluent Saudi and GCC buyers and eventually export, targeting an $8 billion GDP contribution by 2034.

💡 Why It Matters

  • · Ceer’s home‑grown EV platform positions Saudi Arabia as a rare oil‑rich nation cultivating its own electric‑vehicle supply chain, shifting the country from importer to exporter in a fast‑growing market.