Sega Is Auctioning Off Shadow The Hedgehog’s Real-Life Motorcycle For a Good Cause
AI-summarised brief · reviewed before publication
Sega is auctioning the custom “Dark Rider” motorcycle created for the 2024 “Year of Shadow” campaign, which promoted Shadow the Hedgehog’s role in the Sonic 3 film. Built by Bourget’s Bike Works with Sega, Oil Sweat & Gears and Atmospherics SFX, the bike features a 1,750 cc S&S Super Stock engine, Edelbrock heads and a six‑speed gearbox, though it is non‑functional due to a foam dummy fuel tank. The auction, scheduled for October 10‑11 2026 as part of Bonhams’ Autumn Stafford Sale, will benefit the Luca Guintoli Foundation, a charity supporting children with autism or cancer in England and Wales. This marks the first time Sega has placed a piece of its own memorabilia in a public auction, offering collectors a rare slice of video‑game and film history while supporting a charitable cause.
💡 Why It Matters
- · The sale turns a high‑profile pop‑culture prop into a fundraising engine for vulnerable children, linking gaming fandom directly to tangible social impact.