SK hynix Weighs ChatGPT for Work as OpenAI Builds Out Its Korean Enterprise Push
techtimes.com Jun 15, 2026

SK hynix Weighs ChatGPT for Work as OpenAI Builds Out Its Korean Enterprise Push

AI-summarised brief · reviewed before publication

SK hynix is reviewing ChatGPT Enterprise for internal use, joining a wave of adoption among Korea's largest companies. The move follows Samsung Electronics' rollout of external generative AI to employees. SK hynix CEO Kwak Noh-jung stated that the company is weighing the security and system architecture of ChatGPT Enterprise, with a focus on introducing external AI gradually in areas unrelated to national core technologies. This cautious approach reflects the company's need to balance employee access to frontier tools with the protection of sensitive work. OpenAI's distribution layer, facilitated by the IT-services arms of Korea's largest conglomerates, has enabled the company's products to gain traction in the enterprise AI market.

💡 Why It Matters

  • · The widespread adoption of OpenAI's products by Korea's largest companies underscores the growing importance of distribution channels in the enterprise AI market.
  • · As these conglomerates' IT-services arms carry OpenAI channels, the company's products are gaining access to a large and influential customer base, potentially cementing its position in the market.