Smash Bros creator says original games will be harder for AI to rip off, but they’re harder to sell
AI-summarised brief · reviewed before publication
Masahiro Sakurai, creator of Kirby and Super Smash Bros, warned that generative AI makes it easier to copy established game mechanics, threatening originality in the industry. In a chat with Denfaminico Gamer, he noted that originality no longer sells as strongly, pushing developers toward familiar genres that AI can replicate. He cited the April release Librarian as an example of a simple, AI‑friendly design. Sakurai stressed that while many copycat titles will fade into obscurity, the risk of AI‑generated knockoffs remains high.
💡 Why It Matters
- · The rise of AI‑driven game design threatens to erode creative diversity, making it harder for genuinely innovative titles to stand out and succeed.