Snapchat brings AI-powered conversational advertising to its app

techcrunch.com Apr 28, 2026

Snapchat brings AI-powered conversational advertising to its app

Curated by Shubham · TechCapsules · Apr 28, 2026

AI-summarised brief · reviewed before publication

Snapchat has introduced AI-powered conversational advertising to its app, citing user engagement with its AI chatbot and high chat activity. Over half a billion users have messaged the chatbot since its launch in 2023, with 85% of users engaging regularly in the Chat feed and sending over 950 billion chats in Q1 2026. This move highlights the shift towards conversational advertising, with users already embracing AI in conversations.

💡 Why It Matters

· Conversation is becoming a key space for product discovery and decision-making, and Snapchat's move capitalizes on this trend.
· By designing ad formats that feel native to user conversations, the company can create more effective and engaging advertising experiences.

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