Snap’s AR glasses with display reportedly beat Android XR to launch, but for $2,500
AI-summarised brief · reviewed before publication
Snap's AR glasses, Spectacles, are set to launch later this year with a price tag of $2,500. The launch will reportedly beat Android XR glasses to market, with a consumer release planned for the fall. Sources indicate that Snap will preview the updated glasses at the Augmented World Expo in June. Spectacles are designed for augmented reality, allowing users to place objects in physical space. The glasses will differ from Meta's Ray-Ban Display glasses, which act as a heads-up display, and are priced at $800. Snap's launch timeline would see Spectacles released before XREAL's Android XR glasses and Google's display-equipped model.
💡 Why It Matters
- · Snap's early move into AR glasses gives the company a unique opportunity to establish itself in the emerging market.
- · By focusing on augmented reality capabilities, Spectacles can carve out a distinct niche separate from existing smart glasses offerings.