Some seven years later, the iTunes Store is making an unlikely come-back
9to5mac.com Oct 26, 2026

Some seven years later, the iTunes Store is making an unlikely come-back

AI-summarised brief · reviewed before publication

Apple’s retired iTunes desktop app has resurfaced as a niche sales channel for top pop artists. Since the 2019 shutdown, the company split iTunes into separate Music, Podcasts and TV apps, and streaming has dominated. Yet the Financial Times reports a “countermovement” in which musicians such as Taylor Swift, Ariana Grande, Charli XCX, Doja Cat, Summer Walker and Tinashe release iTunes‑only tracks or live versions to drive digital purchases. Ariana Grande’s surprise iTunes exclusive of a live “Petal” album lifted the record from No. 15 to No. 6 on the Billboard chart, while Swift’s “Life of a Showgirl” earned higher first‑week sales from physical and digital copies than from streams. Apple continues to market iTunes to labels, and industry observers are watching whether the strategy can sustain adoption.

💡 Why It Matters

  • · Exclusive iTunes releases let artists convert superfans into direct buyers, instantly boosting chart rankings in a streaming‑centric market.