Sony execs behind iconic game-sharing meme recreate it, but fittingly, without a physical game
eurogamer.net Sep 18, 2026

Sony execs behind iconic game-sharing meme recreate it, but fittingly, without a physical game

AI-summarised brief · reviewed before publication

Former PlayStation executives Shuhei Yoshida and Adam Boyes revived their 2013 “how to share games on PS4” clip at Tokyo Game Show 2026, posing without a disc in hand. The original video, which showed Yoshida handing Boyes a copy of Killzone: Shadow Fall before abruptly ending, amassed 21 million views and became a hallmark of the PS4 launch. Yoshida posted a photo of the reunion on Twitter, noting the irony that neither holds a physical game now that Sony has announced it will cease disc production for new titles beginning in 2028. The repost sparked fan jokes about “sharing games in 2028” and revived discussion of Sony’s shift to an all‑digital ecosystem.

💡 Why It Matters

  • · It underscores how Sony’s move away from physical media is reshaping gamer culture and branding, turning a nostalgic meme into a commentary on the console maker’s digital‑only future.