Sony is teaming up with Blackpink’s Lisa to release a limited edition DualSense controller, and I need it in my area
AI-summarised brief · reviewed before publication
Sony has partnered with Blackpink’s Lisa to launch a limited‑edition DualSense controller featuring the K-pop star’s signature colors and a custom holographic design. The 500‑unit release, priced at $79.99, is available exclusively through Sony’s PlayStation Store and will ship worldwide in early October. Lisa’s involvement marks the first time a major gaming accessory has been co‑branded with a pop‑music icon, blending gaming hardware with mainstream pop culture. The collaboration is expected to boost PlayStation’s brand visibility among younger, music‑centric audiences.
💡 Why It Matters
- · By aligning a flagship gaming controller with a global pop star, Sony taps into a new consumer segment that traditionally overlooks console peripherals, potentially expanding its market reach.
- · The partnership also signals a broader trend of cross‑industry collaborations that blur the lines between entertainment mediums.