Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution
AI-summarised brief · reviewed before publication
Spotify will adopt Apple's HLS video technology, enabling creators to distribute and monetize video podcasts on Apple Podcasts without changes to their setup. The adoption will provide a high-quality video experience for Spotify listeners, with automatic adjustments to video quality based on network speed. Spotify plans to roll out HLS upgrades later this year, along with new ways for creators to earn, including direct sales and partner integrations. The company is also making it easier for creators to distribute and monetize video content across platforms, with hosting providers like Libsyn and Podigee supported. This move strengthens Spotify's position in the evolving podcast landscape, driven by video growth.
💡 Why It Matters
- · By embracing HLS, Spotify can offer creators a seamless way to reach a broader audience, leveraging Apple's technology to enhance the video experience.
- · This integration boosts Spotify's competitiveness in the podcast market, where video content is increasingly important.