Steve Jobs would approve of Apple TV, says Cue
AI-summarised brief · reviewed before publication
Eddy Cue, Apple's senior vice president of services and health, revealed that Apple TV didn't buy an existing library due to Steve Jobs's ethos. Cue stated that Apple wanted to create its own content, rather than putting its name on something it didn't help create. This approach led to Apple starting with a small number of shows when the service launched. Reports had suggested Apple wanted to buy Warner Bros. to bolster its catalog, but Cue denied this. Apple's focus on original content is a key aspect of its strategy. The company launched with five or six shows, prioritizing quality over quantity.
💡 Why It Matters
- · Apple's commitment to original content reflects its focus on quality and control.
- · By not relying on existing libraries, Apple can ensure its content meets its high standards.