Sunday Reboot: Waiting a decade for Apple Pay and Apple Music
AI-summarised brief · reviewed before publication
Apple expanded Apple Music to Albania, Brunei, Burkina Faso and Pakistan on Wednesday, marking the first addition of those markets since the service’s 2015 launch in over 100 countries. The rollout arrives more than a decade after Apple Pay’s initial 2014 debut, which finally launched in India after a nine‑year delay caused by stringent local regulations, mandatory Aadhaar verification, token‑generation requirements and UPI integration challenges. Apple had previously abandoned card payments in India in 2022, while rivals Google and Samsung complied with the rules. The column notes that UK users enjoy broader service access than many regions, highlighting the uneven global rollout of Apple’s ecosystem despite the company’s sizable resources and the financial incentives for record labels and banks.
💡 Why It Matters
- · The delayed launches expose how regulatory complexity can stall even well‑funded tech giants, giving competitors a foothold in high‑growth markets.