augmented reality Archives

Chinese Start-up Xreal Set to Launch Affordable Android XR Glasses in 2026

By Mishika on July 6, 2025 in Capsules, Google, Startups, Uncategorized, Wearables

Despite the significant hype surrounding mixed-reality technology, it has yet to gain widespread adoption due to factors such as high costs, hardware limitations, and a lack of applications. Xreal, a Chinese augmented reality start-up, is working towards the mass-market release of its lightweight Android XR-powered augmented reality glasses as early as the first quarter of 2026, according to its co-founder. The device, code-named Project Aura, was first announced at Google’s annual I/O developer conference in May. This[…]

How Apple, Google, and Meta Are Shaping the XR (Extended Reality) Race

By Tripti Gupta on July 5, 2025 in Blogs, Uncategorized

The extended reality (XR) landscape, encompassing virtual reality (VR), augmented reality (AR), and mixed reality (MR), is undergoing a transformative phase as tech giants Apple, Google, and Meta vie for dominance. With XR poised to redefine how we interact with digital and physical worlds, these companies are leveraging their technological prowess, ecosystems, and strategic visions to lead the charge. Their efforts are shaping a competitive race that could determine the future of spatial computing. Here’s an in-depth[…]

A Glimpse into the Future of Ad-Blocking Technology: Augmented Reality Glasses Take Aim at Real-Life Advertising

By Divya Arora on June 30, 2025 in Capsules, Uncategorized, Wearables

When browsing the internet, a browser plugin can easily block annoying ads that clutter our screens. However, we cannot do the same for ads in real life. Or can we? A software engineer has made significant progress in developing an experiment with a pair of smart augmented reality glasses that can block ads in real life. The glasses, worn like regular spectacles, use a red rectangle to block visual clutter from our view when we look at[…]