Ternus addresses Apple breaking touchscreen Mac taboo: ‘Who knew?’
AI-summarised brief · reviewed before publication
Apple’s leadership, including CEO John Ternus, hardware chief Johny Srouji, and marketing chief Greg “Joz” Joswiak, confirmed in a WIRED interview that the company will finally add touch capability to the MacBook Pro. The decision follows advances in OLED displays, custom silicon, and thermal design that allow touch without compromising performance or form factor. Apple stresses touch will be an optional, limited feature, not a core input method, and will cater to professionals accustomed to iPad and iPhone interactions.
💡 Why It Matters
- · The move signals Apple’s willingness to evolve its flagship product line to meet modern user expectations, potentially reshaping the Mac’s role in creative workflows.