The last good morning: Celebrities help Tim Cook start WWDC

appleinsider.com Jun 8, 2026

The last good morning: Celebrities help Tim Cook start WWDC

Curated by Shubham · TechCapsules · Jun 8, 2026

AI-summarised brief · reviewed before publication

Tim Cook has shared a video featuring celebrities helping him say "good morning" ahead of his last WWDC keynote as CEO. The video includes FaceTime calls with musicians, actors, comedians, and other famous faces, all advising Cook on how to say "good morning" at the start of the event. The phrase has become a staple of Apple presentations in the Tim Cook era. The WWDC keynote will take place at 1 p.m. Eastern, and will be available to stream on the Apple Events website, the Apple TV app, and YouTube. The video is a lighthearted tease before Cook's final use of the term for a keynote.

💡 Why It Matters

· Tim Cook's farewell "good morning" marks the end of an era for Apple, as he prepares to step down as CEO.
· His iconic phrase has become synonymous with Apple's major presentations, making its final use a significant moment for the company.

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iPhone Air successor with two cameras rumored for spring 2027

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appleinsider.com · Jun 18

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appleinsider.com · Jun 18

Pressure mounts for Apple to give unionized workers better options as Towson…

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💡 The closure of the Towson store could be seen as a brazen attempt to punish unionized employees, damaging Apple's reputation and highlighting the company's willingness to prioritize profits over people.

techcrunch.com · Jun 18

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💡 Apple's struggle to cope with the memory chip shortage highlights the unintended consequences of AI's rapid growth, which is now putting pressure on the company's profit margins. As AI continues to drive demand for hardware, consumers may face higher prices for Apple products, forcing the company to reevaluate its AI strategy and pricing strategy.

appleinsider.com · Jun 18

How to update an iPad through the Mac’s Finder when Software Update…

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appleinsider.com · Jun 17

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