The loss of OnePlus in the US will sting but, sadly, won’t actually matter
9to5google.com Mar 30, 2026

The loss of OnePlus in the US will sting but, sadly, won’t actually matter

AI-summarised brief · reviewed before publication

OnePlus is reportedly shutting down its global operation, and its departure from the US market won't significantly impact the industry. Despite offering competitive devices with advanced features, OnePlus failed to gain traction, making up less than 0.5% of active use. The US smartphone market is dominated by Apple and Samsung, and OnePlus's absence won't pressure competitors to innovate, leaving the market feeling stagnant.