The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI
techcrunch.com May 25, 2026

The pitch trick that helped an eSports startup raise $20M when VCs only wanted AI

AI-summarised brief · reviewed before publication

Lucra Sports, an eSports startup, raised $20 million in a Series B funding round led by Cathie Wood's ARK Invest Venture Fund. Despite ARK's previous loss on a similar eSports company, Skillz, and the current focus on AI investments, Lucra's founder and CEO Dylan Robbins secured the investment. Robbins attributed his success to being friendly and open to conversations, which led to an introduction to ARK's investment team. He also adjusted his pitch to discuss AI, highlighting how his business could benefit from its growth or serve as a diversification opportunity. Lucra offers white-label interactive gaming competitions as a loyalty program for businesses, with customers including Five Iron Golf and Dave & Buster's. The funding will fuel growth and new ideas, such as adding mini-games to its offerings.

💡 Why It Matters

  • · Lucra's successful fundraising despite not being an AI-focused company shows that entrepreneurs can still secure investments by highlighting their unique value proposition and adapting to the current market trends.
  • · By pivoting his pitch to address the AI hype, Robbins demonstrated the importance of flexibility and creative storytelling in securing investments.