The Smart+, Pure, and Adventure trims each offer distinct ROQ accessory packs, which customers can also choose separately.
etvbharat.com Jul 12, 2026

The Smart+, Pure, and Adventure trims each offer distinct ROQ accessory packs, which customers can also choose separately.

AI-summarised brief · reviewed before publication

Tata Motors introduced a limited‑edition Jubilee trim for its mid‑size SUV Sierra to commemorate the model reaching 50,000 units sold. The offering is not a new trim level but a curated accessory package applied to the existing Smart+, Pure and Adventure variants, available for installation at dealerships. The Smart+ Jubilee pack adds a front‑grill add‑on, tailgate cladding, roof rails, semi‑leather seat covers, a four‑speaker audio system, a 10.25‑inch touchscreen with wireless Apple CarPlay and Android Auto, and a rear‑parking camera, priced from ₹11.99 lakh ex‑showroom. The Pure Jubilee pack builds on these features with wheel‑arch cladding, a parcel tray, magnetic sunshades, full leather seat covers and a leather‑wrapped steering wheel, starting at ₹13.39 lakh. The Adventure variant receives a similar bespoke set of accessories.

💡 Why It Matters

  • · The rollout turns a sales milestone into an immediate upsell, prompting buyers to pay premium prices for factory‑installed accessories rather than aftermarket upgrades.