‘This is fine’ creator says AI startup stole his art
techcrunch.com May 4, 2026

‘This is fine’ creator says AI startup stole his art

AI-summarised brief · reviewed before publication

KC Green, creator of the "This is fine" comic, claims AI startup Artisan stole his art for an ad campaign. The ad features Green's character with altered text, urging passersby to hire an AI service. Green denies agreeing to the ad and encourages vandalism. Artisan has reached out to Green, expressing respect for his work. The incident highlights AI startups' use of existing art without permission, sparking controversy.

💡 Why It Matters

  • · The unauthorized use of Green's art raises questions about AI startups' understanding of intellectual property rights.
  • · Artisan's history of provocative ads suggests a pattern of disregard for artists' autonomy.