TikTok launches an ad-free subscription plan in the UK

techcrunch.com May 11, 2026

TikTok launches an ad-free subscription plan in the UK

Curated by Shubham · TechCapsules · May 11, 2026

AI-summarised brief · reviewed before publication

TikTok has introduced an ad-free subscription plan in the UK, costing £3.99 per month, available to users 18 and over. The plan will roll out over the coming months, allowing users to avoid ads and prevent their data from being used for advertising purposes. This move is likely driven by the UK's General Data Protection Regulation, which requires user consent for data collection. TikTok's UK managing director emphasized the importance of choice and growth for the community and businesses. The ad-free plan was first tested in 2023, with unknown plans for a US launch. The plan gives users greater control over their experience.

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