Times Magazine Now Serves Ads That Only AI Chatbots Can See
AI-summarised brief · reviewed before publication
Times Magazine has begun delivering “brand message” advertisements exclusively to artificial‑intelligence crawlers rather than to human visitors. The hidden ads appear in a separate section of the site that is invisible to regular users and are designed to feed trusted brand information to large language models such as ChatGPT. The publisher deliberately omits Google’s bots, fearing penalties for cloaking. The tactic was uncovered by German freelance developer Vincent Schmalbach, who posted a detailed analysis that was later cited by Digiday and The Register. Mobian co‑founder and CEO Jonah Goodhart said influencing an AI agent can amplify a brand’s narrative across every user of that model, far beyond any single human‑focused campaign. Advertisers hope it will reshape brand references online.
💡 Why It Matters
- · By feeding curated brand data to LLMs, Times can sway the information millions of users receive from chatbots, turning a single publisher into a hidden influencer of AI‑driven discourse.