Toyota needs FJ LandCruiser desperately
AI-summarised brief · reviewed before publication
Toyota’s Australian sales have slumped 20 % year‑to‑date, dropping its market share from 20 % to 16.3 %, while Chinese rival BYD has more than doubled sales to nearly 61 000 units and lifted its share to 8.5 %. The decline follows Toyota’s shift toward premium, hybrid‑focused models and the abandonment of sub‑$30 000 vehicles, a segment now dominated by BYD, Chery, MG and others. Analysts argue that Toyota’s $A96.5 billion war chest could be used to re‑enter the affordable‑price bracket, notably with a new LandCruiser FJ compact SUV built on the older IMV platform. However, the FJ’s 2.7‑litre petrol engine fails Australian emissions rules, prompting speculation that a hybrid powertrain will be required to win back younger, cost‑sensitive buyers.
💡 Why It Matters
- · Without a competitively priced, emissions‑compliant model, Toyota risks losing its long‑standing dominance to fast‑growing Chinese EV makers in a market that increasingly values affordability and sustainability.