Uber has always wanted to be more than a ride; now it has reason to hurry
techcrunch.com May 11, 2026

Uber has always wanted to be more than a ride; now it has reason to hurry

AI-summarised brief · reviewed before publication

Uber has announced a significant expansion of its services, allowing users to book hotels inside the app through a partnership with Expedia Group, with access to over 700,000 properties worldwide. Uber One members will receive discounts and credits on hotel bookings. The company also plans to add vacation rentals and restaurant reservations, aiming to become a super app with a wide range of services. This move is seen as a response to competitors like Waymo and Airbnb, which are also expanding their offerings. Uber's goal is to provide a seamless experience for users, with a flow of services that keeps them engaged.

💡 Why It Matters

  • · Membership benefits like discounts and credits are key to Uber's strategy, as they give users a reason to pay for Uber One and stay within the app.