kuwaittimes.com
Jun 10, 2026
US gamers getting older as industry reports growth
AI-summarised brief · reviewed before publication
The average age of American video game players has increased to 37 years old, up from 29 two decades ago, as the industry reports growth. The Entertainment Software Association's annual Essential Facts report reveals that more than half of all players in the United States are now 35 or older. The report also shows that women account for 46 percent of players, with women outnumbering men among Baby Boomers. Revenues have rebounded to $60.7 billion in 2025, the highest point since 2021.
💡 Why It Matters
- · The shift in demographics challenges stereotypes about who plays games, highlighting the industry's growth and appeal to a broader audience.
- · This underscores the industry's ability to adapt and evolve, potentially influencing the way lawmakers approach regulations on screen time and in-game spending.
