Vertical video and AI search are coming to Peacock in its biggest mobile update yet — and I’m wincing at the idea of both
AI-summarised brief · reviewed before publication
NBCUniversal announced Peacock’s most extensive mobile overhaul, adding vertical video clips, a conversational AI search, and Franchise Hubs to its app. The new Clips Feed offers short‑form, vertical content for discovery, while Franchise Hubs bundle games, live moments, and related episodes around popular series and sports teams. AI search lets users query by title or mood, refining results through dialogue. Peacock plans to test these features through 2027, aiming to deepen engagement and transform viewing into a more interactive experience.
💡 Why It Matters
- · By integrating AI‑driven search and vertical video, Peacock seeks to keep users longer on its platform, a critical strategy as streaming services battle for attention in an oversaturated market.