‘We’ll Start To See Radically Different Business Models’ – Xbox Boss Talks Future Of Consoles
purexbox.com Jun 10, 2026

‘We’ll Start To See Radically Different Business Models’ – Xbox Boss Talks Future Of Consoles

AI-summarised brief · reviewed before publication

Xbox boss Asha Sharma discussed the future of consoles in a recent interview, citing component prices and shortages as a "crisis" for hardware makers. Sharma emphasized the need for alternative cost construction methods and new business models, suggesting that the focus will shift from creating the most premium consoles to more accessible options. She hinted at "radically different business models" emerging later this year, which could help make consoles more affordable for mass audiences. Sharma also expressed excitement for Xbox's Project Helix console, highlighting its backwards compatibility and leading performance. The industry is expected to see significant changes in the near future.

💡 Why It Matters

  • · Radical changes in console business models could disrupt the traditional premium console market, forcing manufacturers to rethink their pricing strategies.
  • · Alternative models may prioritize accessibility over high-performance capabilities, making gaming more inclusive for a wider audience.